Marketing Management

This course covers the principles, planning, implementation and control of the marketing function in all kinds of organisations. Further, this course aims to provide students with an understanding of the process of the analysis, planning, implementation and control of the marketing function in an organisation. Key issues addressed include: the marketing concept; understanding the marketing environment; understanding buyer behaviour; marketing research; marketing planning and strategies; managing the marketing mix: products and services; pricing and channels; promotion; and marketing in overseas markets.

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